From the CEO


It’s a Brand New Day for the YMCA – Strategic Plan

9th December 2011

The Cleveland County Family YMCA has an impressive history, yet we all believe that we have tremendous untapped potential to transform our community.

Almost twenty years ago, our predecessors recognized the power of combining the Christian mission of the YMCA with a great community deep-rooted in the values of faith, family and service. Since 1992, thousands have had their lives impacted on the sports fields, in the swimming pools, on treadmills, in board rooms and in classrooms. It feels like yesterday that we were this brand new organization, taking on opportunities and challenges. Today, it is hard to imagine life without the YMCA. The foresight of past leaders has strategically placed the Y across the county and has woven us deep into the daily fabric of the lives of children and families throughout our region.

For the past year, hundreds of constituents have participated in a wide-ranging process designed to develop an overarching vision. The effort has involved community leaders, members, teens, staff and volunteers – all of whom have shown enormous enthusiasm for the future of the Y. We take pride in our accomplishments, yet we share the belief that we are capable of so much more. The end result is a planning document that details precisely where we want to focus our considerable talents and the progress we expect to achieve.

The Y will blend our unique assets and past experiences as we harness the collective spirit of our organization. The success of our Y will continue as we build on the foundational values of our institution. We begin a new day at the Cleveland County Family YMCA — one where we commit to strengthening the foundations of our community by working in partnership with our neighbors to ensure that ALL people have the opportunity to learn, grow and thrive.

The Cleveland County Family YMCA will provide the breadth of outstanding programs and membership opportunities essential to being a WORLD CLASS YMCA. In outlining distinct priorities, however, we demonstrate our commitment to new forms of excellence. Through concentrated efforts, we will realize unprecedented work, both for our community and for society at large.

Our key strategic goal areas are:

  1. Youth Development
  2. Healthy Lifestyles
  3. Social Responsibility

We selected these areas after a review of our existing strengths and areas of common interest across the global YMCA movement. By elevating them, we commit to achieve prominence as an institution known for exemplary efforts in these realms. The plan that follows describes our priorities in detail. Just as important, it provides context for the kind of community we seek to become.

Our plan not only articulates these principles, but also describes the specific steps we will take to fulfill all of our goals. Moreover, it details specific metrics we will use to chart our progress. We will report annually on our results.

Our organization is filled with the best and brightest staff and volunteers, and the diversity of our membership creates incredible strength and synergy. By executing this plan, we will create an environment where future collaboration contributes to discovery and understanding in extraordinary ways. The enthusiasm and imagination in our efforts ultimately impact the lives of children and families across our region. We will, in short, become an institution that achieves the remarkable possibilities dreamed by our founders in 1992.  An institution with a powerful sense of purpose that inspires every individual in our community.

Learn more about the Mission, Vision, and Values of the Cleveland County Family YMCA.

Yours in Service,

Sallie Craig
Chief Volunteer Officer  

Bill Plowden
Vice-Chair/Chair-Elect  

Cameron Corder
Chief Executive Officer


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